Ron Bookshtein
Product Manager
& Builder
AI | B2B & B2C | SaaS | UX/UI | eCommerce | Travel
Main Menu
Selected Clients
Work Experience
Yanolja Go Global is a B2B travel technology company connecting travel agencies with hotel inventory worldwide. I lead the strategy and development of its enterprise CRM and digital products, working with four developers and stakeholders across the organization. My products include GO360, used by 350+ employees, and a booking platform redesign that increased average revenue per user by 8.5%.
Product Manager
Feelter was a B2B SaaS platform that transformed social media content into shopping experiences for travel and retail brands. As CPO, I led the product strategy, roadmap and delivery, managing Product Managers, developers and BI. I launched and tested UGC products for clients including A.S. Watson and Lastminute.com Group, improving conversion by up to 6%.
CPO
Jun 2024 – Present · Remote / Israel
Aug 2014 – May 2024 · Remote / Israel
Selected
Projects
A selection of products I’ve led. from building enterprise platforms from scratch to redesigning global booking journeys and experimenting with new ways to shop through UGC. Each case shows the problem, my role and the measurable impact.
I conceived and led GO360 from discovery to launch, managing a six developer team and working with users across the organization. The CRM now supports 350+ employees, 32,000 companies and 212,000 contacts, increasing lead engagement by 55%.
GO360 - CRM
Read The Full Case Study
Goglobal.travel
UGC Experimentation
As Feelter’s CPO, I led the development and testing of new UGC-powered shopping experiences for A.S. Watson brands. A trending products carousel increased the number of items purchased by engaged customers by 6.5%, while a social-video gallery increased conversion by 3%.
Read The Full Case Study
I led the redesign and experimentation of a B2B booking platform used by more than 37,000 travel agencies. After analyzing behavior and improving the new experience, average revenue per user increased by 8.5% and time on the platform by 28%.
I led the product integration of selected hotel UGC and structured aspect scores into Lastminute.com Group’s booking journey. An A/B test measured a 48% increase in time on site and a 4% increase in conversion.
Read The Full Case Study
Skills
AI
OpenAI API · Claude · ChatGPT · Gemini · Google Vertex · Figma Make · Lovable.dev · n8n · Make
Prototyping
Wireframing · Interactive Prototypes · Rapid Prototyping · AI Assisted Prototyping · PoCs
Design
Figma · Photoshop · Illustrator
Analysis
Google Analytics (GA4) · FullStory · Hotjar · Qlik
Research & Experimentation
A/B Testing · User Behavior Analysis · Data Driven UX Optimization · Competitive Analysis
Product Strategy
Product vision · Roadmaps · KPIs · ROI · MVPs · Prioritization · Trade offs · Build vs buy · Product ownership · Sprint Planning · Backlog Managment
UI/UX Design
User Flows ·Interaction Design · Rapid Prototyping · Responsive Design · Usability Testing
Project Management Tools
Jira · Monday · Asana · Trello
Leadership
C suite alignment · Team management · PM mentoring · Workshops
CRM
Salesforce · HubSpot ·
Odoo · Pipedrive · Zendesk
Digital Marketing
Google Ad Manager · Facebook Ads
UGC Integration
Contact Me
I’m a Product Manager with experience across B2B SaaS, travel technology, e-commerce and enterprise platforms. I’ve led products from early discovery and strategy through development, launch and continuous improvement.
I enjoy speaking with users, simplifying complex problems and turning ideas into products people genuinely want to use. I’m hands-on, data-driven and work closely with developers, designers and stakeholders to create measurable results.
Development
HTML / CSS · JavaScript
Any questions?
Feel Free to ask my AI assistant.
A-BOT might be inaccurate. Always verify.
A-BOT ME
Friendly AI Assistant
Read The Full Case Study
Ron Bookshtein
Product Manager & Builder
AI | B2B & B2C | SaaS | UX/UI | eCommerce | Travel
I turn “What if?” into “It’s live”. with curiosity, experiments and just enough stubbornness.
Main Menu
Selected Clients
Work Experience
Yanolja Go Global is a B2B travel technology company connecting travel agencies with hotel inventory worldwide. I lead the strategy and development of its enterprise CRM and digital products, working with four developers and stakeholders across the organization. My products include GO360, used by 350+ employees, and a booking platform redesign that increased average revenue per user by 8.5%.
Product Manager
Feelter was a B2B SaaS platform that transformed social media content into shopping experiences for travel and retail brands. As CPO, I led the product strategy, roadmap and delivery, managing Product Managers, developers and BI. I launched and tested UGC products for clients including A.S. Watson and Lastminute.com Group, improving conversion by up to 6%.
CPO
Jun 2024 – Present · Remote / Israel
Aug 2014 – May 2024 · Remote / Israel
Selected Projects
A selection of products I’ve led. from building enterprise platforms from scratch to redesigning global booking journeys and experimenting with new ways to shop through UGC. Each case shows the problem, my role and the measurable impact.
I conceived and led GO360 from discovery to launch, managing a six developer team and working with users across the organization. The CRM now supports 350+ employees, 32,000 companies and 212,000 contacts, increasing lead engagement by 55%.
GO360 - CRM
Read The Full Case Study
Goglobal.travel
UGC Experimentation
As Feelter’s CPO, I led the development and testing of new UGC-powered shopping experiences for A.S. Watson brands. A trending products carousel increased the number of items purchased by engaged customers by 6.5%, while a social-video gallery increased conversion by 3%.
Read The Full Case Study
I led the redesign and experimentation of a B2B booking platform used by more than 37,000 travel agencies. After analyzing behavior and improving the new experience, average revenue per user increased by 8.5% and time on the platform by 28%.
I led the product integration of selected hotel UGC and structured aspect scores into Lastminute.com Group’s booking journey. An A/B test measured a 48% increase in time on site and a 4% increase in conversion.
Read The Full Case Study
Skills
AI
OpenAI API · Claude · ChatGPT · Gemini · Google Vertex · Figma Make · Lovable.dev · n8n · Make
Prototyping
Wireframing · Interactive Prototypes · Rapid Prototyping · AI Assisted Prototyping · PoCs
Design
Figma · Photoshop · Illustrator
Analysis
Google Analytics (GA4) · FullStory · Hotjar · Qlik
Research & Experimentation
A/B Testing · User Behavior Analysis · Data Driven UX Optimization · Competitive Analysis
Product Strategy
Product vision · Roadmaps · KPIs · ROI · MVPs · Prioritization · Trade offs · Build vs buy · Product ownership · Sprint Planning · Backlog Management
UI/UX Design
User Flows ·Interaction Design · Rapid Prototyping · Responsive Design · Usability Testing
Project Management Tools
Jira · Monday · Asana · Trello
Leadership
C suite alignment · Team management · PM mentoring · Workshops
CRM
Salesforce · HubSpot ·
Odoo · Pipedrive · Zendesk
Digital Marketing
Google Ad Manager · Facebook Ads
UGC Integration
Contact Me
I’m a Product Manager with experience across B2B SaaS, travel technology, e-commerce and enterprise platforms. I’ve led products from early discovery and strategy through development, launch and continuous improvement.
I enjoy speaking with users, simplifying complex problems and turning ideas into products people genuinely want to use. I’m hands-on, data-driven and work closely with developers, designers and stakeholders to create measurable results.
Development
HTML / CSS · JavaScript
Any questions?
Feel Free to ask my AI assistant.
A-BOT might be inaccurate. Always verify.
A-BOT ME
Friendly AI Assistant
About Me
Read The Full Case Study
Ron Bookshtein
Product Manager & Builder
AI | B2B & B2C | SaaS | UX/UI | eCommerce | Travel
I turn “What if?” into “It’s live”. with curiosity, experiments and just enough stubbornness.
Main Menu
Selected Clients
Work Experience
Yanolja Go Global is a B2B travel technology company connecting travel agencies with hotel inventory worldwide. I lead the strategy and development of its enterprise CRM and digital products, working with four developers and stakeholders across the organization. My products include GO360, used by 350+ employees, and a booking platform redesign that increased average revenue per user by 8.5%.
Product Manager
Feelter was a B2B SaaS platform that transformed social media content into shopping experiences for travel and retail brands. As CPO, I led the product strategy, roadmap and delivery, managing Product Managers, developers and BI. I launched and tested UGC products for clients including A.S. Watson and Lastminute.com Group, improving conversion by up to 4%.
CPO
Jun 2024 – Present · Remote / Israel
Aug 2014 – May 2024 · Remote / Israel
Selected Projects
A selection of products I’ve led. from building enterprise platforms from scratch to redesigning global booking journeys and experimenting with new ways to shop through UGC. Each case shows the problem, my role and the measurable impact.
I conceived and led GO360 from discovery to launch, managing a six developer team and working with users across the organization. The CRM now supports 350+ employees, 32,000 companies and 212,000 contacts, increasing lead engagement by 55%.
GO360 - CRM
Read The Full Case Study
Goglobal.travel
UGC Experimentation
As Feelter’s CPO, I led the development and testing of new UGC-powered shopping experiences for A.S. Watson brands. A trending products carousel increased the number of items purchased by engaged customers by 6.5%, while a social-video gallery increased conversion by 3%.
Read The Full Case Study
I led the redesign and experimentation of a B2B booking platform used by more than 37,000 travel agencies. After analyzing behavior and improving the new experience, average revenue per user increased by 8.5% and time on the platform by 28%.
I led the product integration of selected hotel UGC and structured aspect scores into Lastminute.com Group’s booking journey. An A/B test measured a 48% increase in time on site and a 4% increase in conversion.
Read The Full Case Study
Skills
AI
OpenAI API · Claude · ChatGPT · Gemini · Google Vertex · Figma Make · Lovable.dev · n8n · Make
Prototyping
Wireframing · Interactive Prototypes · Rapid Prototyping · AI Assisted Prototyping · PoCs
Design
Figma · Photoshop · Illustrator
Analysis
Google Analytics (GA4) · FullStory · Hotjar · Qlik
Research & Experimentation
A/B Testing · User Behavior Analysis · Data Driven UX Optimization · Competitive Analysis
Product Strategy
Product vision · Roadmaps · KPIs · ROI · MVPs · Prioritization · Trade offs · Build vs buy · Product ownership · Sprint Planning · Backlog Managment
UI/UX Design
User Flows ·Interaction Design · Rapid Prototyping · Responsive Design · Usability Testing
Project Management Tools
Jira · Monday · Asana · Trello
Leadership
C suite alignment · Team management · PM mentoring · Workshops
CRM
Salesforce · HubSpot ·
Odoo · Pipedrive · Zendesk
Digital Marketing
Google Ad Manager · Facebook Ads
UGC Integration
Contact Me
I’m a Product Manager with experience across B2B SaaS, travel technology, e-commerce and enterprise platforms. I’ve led products from early discovery and strategy through development, launch and continuous improvement.
I enjoy speaking with users, simplifying complex problems and turning ideas into products people genuinely want to use. I’m hands on, data driven and work closely with developers, designers and stakeholders to create measurable results.
Development
HTML / CSS · JavaScript
Any questions?
Feel Free to ask my AI assistant.
A-BOT might be inaccurate. Always verify.
A-BOT ME
Friendly AI Assistant
About Me
Read The Full Case Study
Read The Full Case Study