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Choosing a hotel involves more than comparing prices and looking at professional photographs. Travelers want to understand what staying there is actually like. At Feelter, we worked with Lastminute.com Group to integrate selected user-generated content directly into its hotel-booking journey. We then ran an A/B test to measure how this additional layer of traveller insight influenced behaviour and conversion. My role: Chief Product Officer
Client: Lastminute.com Group
Focus: Travel UGC, booking experience and experimentation
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